Local Marketing Trends 2018 - Beverley Hutton Marketing
Beverley Hutton Marketing
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Local Marketing Trends 2018

  • February 10, 2018

2018 is well under way, and it’s imperative that businesses are thinking about marketing on a local level.


You can expect to see some of the biggest brands working to perfect their local marketing strategies in order to stay ahead.
Google and Facebook are starting to integrate hyperlocal features which make it easier than ever for businesses like yours, to interact with their customers.


The use of customer reviews of your products/services is huge and it’s bound to keep growing in 2018. Your potential customers are busy doing their research and looking for authentic, honest reviews from customers.
You can easily generate new reviews by encouraging your customers to share their feedback.


We are also starting to see a change in the way that people are searching for local businesses in 2018. Whether it’s smartphones, tablets or devices like Amazon Echo or Google Home, there is a steady rise in voice searches over the last few years.

Well, that’s it. We hope you enjoyed learning some of the trends that you can expect to see in 2018. 

Whether you’re interacting with your customers on a Facebook Live video or looking to improve your content marketing, we challenge you to find new, creative ways to engage with your customers.

For more information on how you can improve your digital marketing, contact Beverley below

To summarize

1. Bigger brands will start to integrate hyperlocal features to interact with their customers more easily

2. Review marketing will continue to grow, so you need to encourage your customers to leave you feedback

3. More people will start searching for local businesses using voice search