CHAPTER

01



Your Digital Marketing Strategy Template
(AKA The Customer Value Journey)


This is where digital marketing begins and ends...

With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers.

This Journey is the process every prospect goes through to become a new customer.

It’s how strangers become buyers and, eventually, raving fans of your business.

The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion.


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