CHAPTER

05



Following Email Marketing Best Practices


After reading the last chapter, we're confident you understand that we live in a social world.

Your own experience probably backs that up. Every day, you chat in real-time with people all over the world.

Does that spell the end of email marketing?

As social media has grown in importance, many so-called marketing experts have predicted the end of email.

Don't believe them! Email marketing is alive and well.


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