Small Business Owners and Entrepreneurs, are experts in their own field, but this field is not usually sales and Marketing. There is no reason why it should be. But this is an important skill for which larger companies can afford to employ a team.
How can you compete?
There were a record 5.7 million private sector businesses at the start of 2017.
This is an increase of 197,000 since 2016, and 2.2 million more than in 2000.
The number of employing businesses increased by 41,000 (+3%) since 2016, and the number of non-employing businesses by 155,000 (+4%).
Small businesses accounted for 99.3% of all private sector businesses at the start of 2017 and 99.9% were small or medium-sized (SMEs).
Total employment in SMEs was 16.1 million; 60% of all private sector employment in the UK.
The combined annual turnover of SMEs was £1.9 trillion, 51% of all private sector turnover in the UK.
In 2017 there were 1.3 million employing businesses and 4.3 million non-employing businesses. Therefore, 76% of businesses did not employ anyone aside from the owner(s).
The overall business population includes three main legal forms: there were 3.4 million sole proprietorships (60% of the total), 1.9 million companies (33%), and 414,000 ordinary partnerships (7%).
Of the 5.7 million businesses, 45% (2.6 million) were registered for VAT or PAYE.
Beverley has been involved with Marketing for over 40 years, starting her career with J. Walter Thompson in Mayfair, London, before moving on to work for subsidiaries.
Beverley then ran her own small businesses in various customer facing industries and has been involved in Retail and Hotel Management.
This gives her vast experience in the areas of Managing and Marketing small businesses.
Her husband Edward, an Engineer, has been working with computers and other technologies, also for over 40 years.
He has also run his own small businesses in engineering and transferred the web design skills he needed for his own company site to help others with theirs.
They have since helped a number of small businesses and entrepreneurs to successfully take their ventures online.
Copyright 2017 by HCS Consultants TA Beverley Hutton Marketing